![]() Having a plan and adhering to it takes discipline.įor your assistance in putting together your budget, I have assembled an extensive marketing budget and a simple marketing budget. It helps you stay in alignment with your marketing strategy and keeps you focused. It also gives you an out to all those people who call and want a donation for something that really doesn’t make sense for your marketing strategy.īudgeting is not always fun but gives you perimeters to follow and an idea of how you are spending your money. They will appreciate you giving it to them. This budget should be given to your CFO or controller for budgeting purposes, too. None of your marketing budget includes labor unless you are utilizing an outside consultant. ![]() Most of the time you can find membership, sponsorship, and trade show fees on the respective organization website. If this is not the case, you may have to do additional research to find out. You can usually pull reports from your accounting department to give you an idea of what you’ve spent in the past. Again, this allows you to really see where you are investing your money. Within these categories you can breakdown into detail even more as I’ve explained next to each one above. This would also include website and social media (hosting, updating content or design, videos, content marketing, dashboards, measurement tools) These are any graphics, printing, or other creative marketing pieces. This also includes proposals and interviews. Communication marketing collateral – All your company brochures.employee events) – Company picnic, Appreciation event, and/or Christmas party Client entertainment – These could be open houses, lunch and learns, training, or special dinners or conferences.Advertising – these would include advertisements in trade publications, resource guides, membership directories, online, and newspapers.You may or may not include employee swag here too. Promotional products – All your company swag and client gifts.Sponsorships – These can be hole sponsors at a golf tournament, school fundraisers, client hosted event or community service donation.Trade shows – This could be attending, exhibiting, or sponsoring a conference which would include hospitality suite, door prize, and/or trade show booth. ![]() This is up to how and where you want to track that information. (More on that here.) Specific industry organizations (AIA, AGC, ABC, ACEC, IES, SEAKM, ASHRAE, etc.) may or may not be included here. Find out what organizations your clients are involved and get involved. ![]() Memberships – These are memberships that focus on your clients’ industries and helping their businesses move forward.These categories will cover what you want to include in your budgeted line items: You don’t have to have some fancy software. Break your marketing budget into 8-10 categories. ![]() If you don’t track you, you won’t know.Īfter completing your marketing plan, it’s time to put pen to paper. It’s important to know where you are spending your marketing dollars and the return on your investment. It also allows you to really think about what direction your company will go in 2016 from a marketing perspective. (More on the marketing plan here.) A marketing budget allows you to strategically place your company and its finances in the right places. It’s that time of the year to start putting your 2016 marketing budget and plan together. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |